Good morning Nashville :)
When Wes and I started "juice." in 2011 we really had no idea where the road would take us. I will never forget the moment I met with my boss and announced that I was leaving to start my own business. People including my friends and family thought I had finally lost my mind. Why in the world would I seemingly throw it all away.. everything that I worked so hard for...working for one of the most respected corporations in the world.. the weekly paycheck.. the health insurance.. essentially our future.. all for ... juice? I had my nagging insecurities.. what if no one liked it? Am I in over my head?
Although I had all of these (annoying) thoughts, I felt so liberated and free that day. For the first time in my life, I made a decision for me. A decision to take a chance and to do something that could make a difference - not only for my family's future.. but for our community. I have shared my story with many of you. I started juicing because I was sick. Not too be overly dramatic.. but so sick that my husband and I thought I was not going to make it. Facing illness has a way of moving life into sharp perspective in many ways. juice saved me on so many levels, the obvious impact was my health. But, it goes even deeper, it inspired me to actually choose my own adventure - to take a chance at creating something that will mean something for others. To not automatically walk down the "recommended" path - but to take a risk and actually love what I do every day.
So, basically, we drained our savings account, I quit my corporate job (Wes quit his full time gig 2 months ago!), started hauling cases and cases of fruits and vegetables in Wes' pickup, went from paid vacation to no vacation, working 40 hour weeks to 70 hour weeks.... and couldn't be happier. Isn't life strange?
I wanted to share this with you because you are a huge part of our story. It is easy to support a business that has an established brand and a fancy store front. But, you guys took a chance on us. You came out to the Farmer's Markets, you ordered online, you talked to us on Twitter and Facebook. For this, we will forever be thankful.
We are a family business. Our team is our family. You are our family. We hope that we can help inspire you to choose your own adventure. Each of our juices have a story (they are kind of like our kids in a way). I hope that you love them as much as we love making them for you.
Well, off to the Farmer's Markets :)
Wishing you and yours a safe, happy, and healthy holiday!
Yours in juice,